Fwd: Explore the meaning of mobile: Think with Google Monthly Newsletter

November 1, 2012

Featured Insights from Think with Google

What does mobile mean to us? How do people feel about, relate to, and find meaning in the mobile space? These are the deeper questions that underlie this anthropological study. Complementing the array of research being done about what people are doing with their mobile devices, this research delves into the why, exploring the emotional relationship people have with the mobile space.

How will people shop this holiday? The lines between online and offline shopping have blurred, making this the first "nonline" holiday season. Learn what consumer shopping behaviors are expected for holiday 2012, including when, how, and across which screens shopping will take place.

What are the new rules of branding? "A brand is either interactive, engaging, and social or it's trending toward irrelevance." Andrew Keller, CEO of Crispin Porter + Bogusky, shares why he thinks that digital presents an opportunity for a brand to truly define itself.

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